November 2016 News Archive

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Red Deer like you’ve never seen before

November 24, 2016 9:19 AM
(Red Deer, Alberta)

All Red Deerians are asked to join in the public launch of the community’s new video, featuring Red Deer like you’ve never seen before.

We are Red Deer (2:25 minutes) launches at the same time at a number of sites across the city between

1 and 1:15 p.m. on Thursday, December 1.

  • Collicutt Centre: 1 p.m. Mayor Tara Veer and City Manager Craig Curtis will introduce the video. The public is invited to watch on the big screen to be set up at the west main entrance.
  • G.H. Dawe Community Centre – 1-1:15 p.m. Screen set up inside facility by the library.
  • City Hall – 1-1:15 p.m. Screen set up on main floor.

Once the video is launched, it will loop throughout the day for residents to view at their convenience. Residents will then be encouraged to post and share the video on Facebook and Twitter using the hashtag #wearereddeer. Two winners will be picked at random to win one of two prizes of a Red Deer Rebels family tickets and swag pack or an Active Red Deer pack including $100 RPC gift card, yoga mats and ministicks.

“Until now, we haven’t seen a production of Red Deer that so fully and accurately captures the dynamic spirit and important spaces of our community,” said Mayor Tara Veer. “It is Red Deer in our best light – featuring our community landmarks, our all-season activities and our parks and trails that connect us to the outdoors and to one another. It is a portrait of our community we can share as we approach the 2019 Canada Winter Games and market our city. Citizens will recognize their community in this video and be proud.”

There are five videos in total, including the 2:25 minute feature and four one-minute versions. The videos are part of the Identity project, launched in April 2013 to promote the city in a consistent way. A narrative, or Community Story (pdf) , was crafted by the public and stakeholders and describes residents as hard workers who enjoy balance and working together to make the community better. Red Deer is also seen as an active, modern city centrally connected to the world with smaller centre advantages.

Along with The City of Red Deer, the Red Deer & District Chamber of Commerce, Red Deer Downtown Business Association, Red Deer College, Westerner Park, Tourism Red Deer, Red Deer Airport and 2019 Canada Winter Games have contributed to the Identity project and can use these videos to market and grow the community, recruit students, increase memberships, entice visitors and attract new customers and investment.

For more information on the Identity project, visit www.reddeer.ca/identity. To view photos and the new videos and to read the community narrative, visit www.uncoverreddeer.ca.

­For more information, please contact: 

Tara Veer
Mayor 
The City of Red Deer
403-342-8154
 
Communications & Strategic Planning
The City of Red Deer
403-342-8147 

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