Shape your Red Deer

In Spring 2022, 1600+ Red Deerians told us their vision for Red Deer and public input was collected to directly influence two City plans: 2023-2026 Strategic Plan and Vision 2040.
Shape Your Red Deer - Chart our community's path through 2040

How public input was/is being used:

We heard thousands of ideas on the future of our City and community from what residents want to see between now and 2026, and what they hope we become in 2040.
Where things are at now:

  • City Council officially adopted the 2023-2026 Strategic Plan. This plan is now underway and we will be sharing our progress on achieving the strategic plan publicly and regularly. Regular updates will be posted here.
  • Vision 2040 is being drafted. Once the draft is done, we will validate and publicly release. We expect to share more in Spring 2023.

What we heard:

The top three things people said they love about Red Deer was:

  • Parks and trails
  • The size and location
  • Arts and culture, such as Ross Street Patio and events

What did we miss?

Participants told us these were the top three things we missed in the draft Strategic Plan:

  • Specifics on how to protect the environment
  • Downtown focus
  • Specifics on being welcoming and inclusive

When asked about what vision they have for Red Deer 20 years from now. The top three themes from participants were:

  1. Access to Nature: Participants said they want to see more trails, paths and natural areas, with connections to surrounding communities. Participants wanted to see more trees (on boulevards), pet friendly areas, family friendly uses and activities, and safety considered.
  2. Community Events: Participants said they want more free community events, including cultural, arts, theatre and music-based with infrastructure to support these events.
  3. Downtown: Participants want to see a downtown that is vibrant, liveable, walkable, clean and resilient. They envision a downtown that is an attraction and a community gathering space, with interesting shops, restaurants, events and housing. In 2040, people see Capstone fully developed with residential and mixed development.

Read the What We Heard Report (pdf)

Questions about the Shape your Red Deer project? Email

What is this project about?

The City of Red Deer is in the planning phases for the 2022-2026 Strategic Plan and Vision 2040. We are seeking public input to help inform these plans that will influence what The City does, and how over the short, medium and long-term. Through Shape your Red Deer, chart our community’s path through 2040 we are asking residents, businesses, staff and community partners to provide their input and ideas on these plans.

What is the Strategic Plan?

The Strategic Plan is City Council’s direction to the organization for the benefit of the community. A new strategic planning process begins every four years, with the swearing in of a new City Council. City Council determines its strategic plan based on several factors including, but not limited to, things they heard from citizens on the campaign trail, information shared with City Council from administration, and information collective during the public participation process directly connected to the strategic plan.

When will the next Strategic Plan be completed?

The 2022-2026 Strategic Plan is expected to be completed in Fall 2022. The final version will be shared with the public at that time.

What is Vision 2040?

Vision 2040 is a long-term plan to identify a vision for Red Deer over the next 20 years and identify actions The City and community can take to realize a shared vision.

How is the Strategic Plan and Vision 2040 related?

While the Strategic Plan guides the work that The City will do over the next four years, Vision 2040 looks twenty years and beyond into the future. These two plans are related as what we do in the short-term has an impact on the long-term and vice versa. We are conducting public participation on these two plans concurrently as they inform and support one another, and inform numerous other plans, projects and priorities undertaken by The City.


If you have any questions about Shape your Red Deer, please email or call 403-342-8147.

Related Documents

Previous Strategic Plan