Seven new pay stations were installed in downtown Red Deer this month as The City looks to improve usability and accessibility for residents and visitors.
New wayfinding signs were also installed to help customers and visitors easily locate pay stations throughout downtown. The initiative is in direct response to customer feedback and underscores The City’s commitment to ongoing improvements to provide a seamless parking experience for all.
“We’ve listened to the community and are excited to enhance the parking experience with new pay stations and wayfinding signs,” said Stephanie Gramlich, Parking Coordinator. “Our goal is to provide a variety of payment options to suit different user types, and to ultimately make parking as convenient and user-friendly as possible for everyone who visits downtown.”
The work began in October 2024, with the relocation of two pay stations as follows:
- From north side of 50 (Ross) Street near parking lot P8 entrance, closer to Gaetz Memorial United Church
- From 54 Street to 50 (Ross) Street between 48 Avenue and 49 Avenue, near Rexall Pharmacy and IDA Pharmacy
The new pay stations were installed in May, bringing the total to 27, along with accompanying signage in 41 locations. New pay stations are located at the following locations:
- Corner of 52 Street and 48 Avenue, near parking lot P12
- Corner of 51 Street and 49 Avenue, near the Provincial Government Building
- 50 Street between 51 Avenue and 50 Avenue, near Marvel College
- 50 Street between 48 Avenue and 47 Avenue, near Co-Op Pharmacy
- 49 Street between 50 Avenue and 51 Avenue, near Delmar College
- Corner of 49 Street and 49 Avenue, near Pack & Post
- Corner of 48 Street and 48 Avenue, near the Red Deer Justice Centre
These locations were selected based on customer feedback and data analysis of pay station use, through HotSpot software.
All pay stations accept the following forms of payment: coins, Visa, MasterCard, contactless tap (Visa, MasterCard, Interac), Visa Debit, prepaid Visa and MasterCard gift cards, Apple Pay and Google Pay.
For those who prefer to manage their parking digitally, the HotSpot app and fast tap signs remain available as convenient alternatives to pay stations.
Parking Maps and Resources
Updated maps of parking zones and pay station locations are now available on The City’s website. Customers are encouraged to consult the website and maps to familiarize themselves with the enhanced parking system.
- Updated parking maps: parking zones, pay stations and accessible parking options
- Frequently asked parking questions: find answers to commonly asked questions
- Parking resources for businesses: videos and step-by-step instructions
- Parking Partners: using a web tool, businesses can help customers set up their parking sessions or can opt to pay for the sessions outright.
The City of Red Deer thanks the Government of Alberta for supporting the Parking Infrastructure Improvement Project through Local Government Fiscal Framework (LGFF), formerly Municipal Sustainability Initiative (MSI), funding.