Strategic Plan

The City’s Strategic Plan guides us along a path and provides focus and purpose to all that we do. It is our most important plan as it shapes our organization, the municipal programs and services we provide to the citizens of Red Deer.

Our Strategic Goals

Red Deer is:

A safe community: Red Deer is a safe and secure community. Safety is strengthened through a focus on enforcement, as well as prevention, intervention, and education.

A socially responsible city: Red Deer offers a welcoming community where everyone can enjoy a high quality of life. As a community, together we advocate for much needed social infrastructure and build a resilient community.

An economic leader: We have a strong, dynamic economy, fostered by entrepreneurship and innovation. Leveraging our central location, Red Deer is an economic hub with a revitalized downtown and diverse local economy.

A chosen destination: We are a four-season destination where visitors and residents enjoy our parks, trails and distinctive amenities, all within our "city in a park". Centrally located in the province, we attract events that generate investment and enhance our community identity.

The City of Red Deer provides:

A citizen focused service. Citizens are confident they receive value in the services provided by The City. We are committed to service excellence and review operations to ensure efficiency and effectiveness.

2019 - 2022 City of Red Deer Strategic Direction

Every four years, following the municipal elections, work on renewing the strategic plan begins; however, strategic planning is an ongoing activity through monitoring, reporting and budgeting. Strategic planning is used to determine long-term vision and goals, and to develop the action plan to achieve those goals. It is also a good method for the municipality to communicate strategic priorities to staff and citizens. This provides direction for internal departments to align their service delivery with these priorities.

The Strategic Plan is the document – strategic planning is a process and something we as an organization will continue to work on as we move forward.

The 2019-2022 Strategic Plan has been approved by Council. Now, administration will respond by showing how the organization plans to deliver upon Council’s direction – this is the strategic implementation. It consists of elements such as charters for each theme area, projects, policy, work plans and budgets. These form a reasonable interpretation of the strategic direction set by Council. 

2019 - 2022 Strategic Plan (pdf)

Past City of Red Deer Strategic Plans

2015 - 2018 Strategic Plan

2015 - 2018 Strategic Plan Report (pdf)

2012 - 2014 Strategic Direction

2012 - 2014 Strategic Direction (pdf)
2012 - 2014 - Strategic Direction Summary Handout (pdf)

2009 - 2011 Strategic Plan

2009 - 2011 Strategic Plan (pdf)
Strategic Plan 2009 - 2011 Q&A document (pdf)

2005 - 2008 Strategic Plan

The Road Ahead 2005 - 2008 Strategic Plan (pdf)

2002 Strategic Plan

2002-2005 Strategic Plan (pdf)

1999 Strategic Plan

1999 Strategic Plan (pdf)